VeloNews Readers Don’t Give a Sh!# About Women’s Cycling?
At least that’s what one reader would have you believe. Check out this letter to the editor from a few weeks back:
In which we successfully trick another reader
I don’t mean to be a jerk or a sexist — but I’m sure going to sound like one here. Generally no one really cares about women’s road racing results or news, certainly when it’s lumped into overall headlines.
Today I read a headline “Evans triumphant in New Zealand.” Excitedly I clicked on the link thinking I would see an article about reigning world champion Cadel Evans’ early season form. Instead it was an article about Shelley Evans.
Stop trying to trick me into clicking on articles about women’s cycling and stop putting women’s cycling news in your overall road headlines. Trust me, your target audience doesn’t particularly care.
At the top of your main page, just make a separate link (WOMEN’S) for the few people who care to read up on women’s cycling news.
David, thanks for playing. We’ll be sending you a catcher’s mask, a Shock Doctor BasiX Compression Short with Flex Cup and an application for the federal witness protection program. — Editor
Aside from the fact that Mr. Wade is clearly both a jerk and sexist (and so boring/unimportant that I don’t think we need to waste anymore words talking about him, though I do applaud him for not sending this anonymously.) I find two things particularly interesting about this letter.
- Mr. Wade’s impetus for writing it. Ostensibly, his motivation for sending the letter came from his feeling of being “tricked” by VeloNews into “wasting a click”. The horror! An entire click wasted! (Which is to say, this isn’t a reason at all – it’s a flimsy excuse to be able to send a letter he’s been meaning to write for a long time.)
- The fact that this letter to the editor was selected to be published. I appreciate the humorous retort from the editor which implies that Mr. Wade’s comments are worthy of vitriol and attack : ). I can think of a couple reasons to publish it: Controversy. I’m writing this blog post, right? There’s a string of comments following the mailbag post. Let’s face it, controversy is good for traffic. I’m fine with that. But why else? Why give this asshole a voice in the first place? To provide a forum for debate? A place for this conversation to happen? A place to air dirty laundry?
I applaud VeloNews for publishing the article and getting this issue out into the open (and exposing the imbecile behind it). I also applaud their coverage of Shelley Evans in New Zealand (the article in question) and the recently increased coverage of women’s cycling. But part of me can’t help but wonder why they would even give David Wade the pleasure of seeing his words on the glowing VeloNews website.
You all are a smart, opinionated lot. What’s your take?
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